Your website is often a customer’s first link to your company, and your main landing page provides you with an opportunity to make a fantastic first impression. On the other hand, if your landing page features a poor design, you might have just wasted that opportunity. Professional landing page design services can help you avoid some common web design mistakes, and as I design your landing pages, I keep the following in mind.
1. Grab Their Attention
Do you know the average time on site for your website? If people click on your ads but only spend two or three seconds on your landing page before moving on to someone else’s website, you aren’t really grabbing their attention. With professional landing page design services, I aim to design a landing page that captivates users immediately.
Typically, this is achieved by the use of a clever logo and attractive images as well as a catchy headline. You want your headline and subhead (if needed) to be short and to the point, quickly communicating why your services or products are beneficial to the consumer.
2. Call Customers To Action
For many companies, a call-to-action button or form is an essential tool on a main landing page. You might wish to have people purchase your service or subscribe to your email list. I can design a landing page that entices your potential customers and makes it easy for them to sign up for a service, purchase your product or sign up for your email list.
3. Simplicity Speaks Volumes
Have you ever visited a webpage where the designer has decided that it’s easy to read bright green text on a red background? Or perhaps a website where the designer has featured 15 different typefaces, none of which is particularly readable? These poorly designed webpages are an immediate turn off for consumers. If you overload their senses, it can be difficult for anyone to truly understand your message.
4. Design With Consistency
Every page of your website should feature a consistent theme with the same navigational style, the same typefaces and fonts and perhaps even the same colors. You might have different images for different pages, but the entire website should function as one cohesive unit.
5. Create Easy-To-Use Designs
These days, people expect to see a website with easy-to-use navigation. As I design your main landing page, I might design helpful tabs at the top or perhaps the bottom of the page (or both) to make it simple for customers to find just what they need. If a customer can’t find what they need quickly and easily, they are likely to stop looking and simply find another company to provide a product or service. Making it easy for customers to find products, detailed information about services, shipping information and other helpful facts is essential.
When it comes to landing page design services, I can craft a design for your homepage and for any additional landing pages that you might have on your website. I have extensive experience in a wide range of industries, so if you need landing page design or any other type of graphic design service, give me a call or send an email today.