3 Reasons Why You Need A Custom Logo Design
If you take your business to the next level, a custom logo design can be a powerful tool. Read on and discover why I believe that a great logo can help increase the success of your unique business.
1. Establish A Positive First Impression
It has been said that you never get a second chance to make a first impression. When people see your logo on your storefront, on an advertisement or perhaps on the side of the truck, this provides you with a tool for drawing them in. A well-designed logo can spark interest in a business, and once they make it through the door, you can impress them with your products and great customer service.
Picture an image in your mind of a shelf filled with several bottles of whiskey. Many of the brands feature drab, generic labels, but your brand features a label with a well-designed logo. Which label attracts the attention of a consumer? You would be surprised how often people make decisions based upon these first impressions. A cool looking logo can make the difference between someone picking up your product or selecting something different.
A great logo is a representation of what your business is all about. During the design process, I will spend time getting to know you and learning all I can about your business. This inspires me to create a relevant, captivating design, one that evokes the spirit of your business and grabs the attention of consumers.
2. Create A Polished, Professional Look
Your logo is the signature of your brand, and once we’ve settled on the logo design, the image can be placed on a wide array of items. This includes business cards, letterhead, invoices, envelopes, advertisements, website and even on items such as custom t-shirts and hats. A logo is a powerful tool, and a great logo is memorable and keeps your company fresh in mind each time a consumer sees it.
3. Build Your Brand Identity
Brand identity is one of your strongest advertising tools. An effective logo can have a significant positive effect on customer commitment to a brand. Conjure up an image in your head of a corporate logo such as Coca-Cola, Nike or Starbucks. These logos are so familiar to consumers that the companies don’t even have to add their name to the logo in order to identify the brand. When you see golden arches, you immediately think of McDonalds and when you see a little blue bird, you think of Twitter.
People may not remember the name of your business or product, but when they see your logo, they immediately will be reminded of your business. I strongly encourage my clients to place their logo on everything possible, from t-shirts to stickers to hats and beyond.
As a professional graphic designer, I understand the impact that your custom logo can make. The power of a great logo should never be underestimated. It can make or break a brand. If you don’t yet have a logo or simply wish to transform your logo into something awesome, give me a call or send me an email today and we can get started on the design process.