While creating a great product or service is the main focus of any business, your logo can have a huge impact in the success of your company. After all, this image appears on your products, your website, advertising materials and much more. Professional logo design services can set you apart from the competition and help you build a solid brand image.
As I begin to create a new logo for a client, I always keep a few key elements in mind, including:
1. Design For The Audience
Who will be using this product or service? What is important to this group? These are questions I ask myself before beginning any logo design project. It is essential to understand the audience in order to create a design that appeals to that unique group. Certain audiences will appreciate an edgier design while others will appreciate something classic and upscale and others want something with a retro vibe.
2. Logo Design Services Should Complement The Product
In addition to understanding the audience, a good logo designer also needs to understand the product and the company. The logo design for a gym that caters to CrossFit enthusiasts will look far different than a logo design for a financial services firm, even if you are targeting the same general age group. After all, a person is in a different mindset when they are searching for a fitness center then when they are looking for someone to help them with financial planning.
3. Keep The Design Simple
Too often, I see logo designs that include a myriad of images and several different typefaces. Another common issue would be using too many colors or colors that don’t really complement one another. A simple design is far more likely to attract attention than a cluttered or busy design. Logo designs with too many elements in play tend to come off as amateurish rather than sophisticated.
4. Timeless Is Better Than Trendy
While current trends are fun and popular, if I focus on trendy logo design, my customer will end up with a design that will eventually look dated and dull very quickly. For my logo design services, I focus on creating an image that will stand the test of time. I also work to create a logo that can be updated, if needed, without drastically altering the overall image. This keeps the brand image solid and strong and makes it easy for customers to recognize the brand even if you alter it a bit.
5. Logo Design Should Be Versatile
Your logo should appear on virtually everything a customer might see; your products to advertisements to business cards and even promo items such as t-shirts and hats. Therefore, you need a logo design that works well in multiple sizes. It should be something that looks fantastic whether we shrink it down to place on your letterhead or blow up for a giant billboard.
If you need logo design services, contact me at any time. I have worked with a wide range of clientele, including restaurants & bars, clothing designers, footwear designers, music schools, motocross companies, food & beverage companies, hair stylists, fitness centers, real estate firms and many more.