I had a lot of fun and made some insane memories working on Shift back in the 90's. We got to make leisure suits, cowboy hats, flasks....we did whatever the hell we wanted to do at the time. Full creative freedom. I designed most of the Moto gear, clothing and catalogs for the first 5 years of the company. I also art directed a lot of the wacky ads. This page is a collection of some of my work for the brand, along with a couple photos from Italian Vogue that I thought were cool.