This is a project that I was fortunate enough be apart of. I did all the design work for this rad collaboration between Fox Racing and See See Motorcycles. We created an extremely limited offering of Leather Jackets, Fleece, Tees, Hats and Patches that we sold at The One Moto Show in Portland. All the product turned out amazing, and the show was a massive success for both brands. Check out @motoxlab for more photos from the event.
The following is the press release announcing the collaboration...
February 9th, 2017 – Irvine, CA – Fox Racing and See See Motorcycles bring the two worlds of performance motocross and mx culture together with a limited-edition product collaboration for the 2017 running of The One Moto Show in Portland, OR. This partnership was cultivated through the creative engine of Fox Moto-X Lab.
“Fox Moto-X Lab is the creative engine that drives innovation across both performance and cultural spectrums within our company walls. See See has been at the forefront of mx culture since opening its doors in 2010. Fox and See See coming together will energize and push both ends of the spectrum at The One Moto Show.” – David Durham, Fox Creative Director.
“Putting two unlikely things together has always been our favorite thing. It’s taking something we all know and understand, flipping it on its head, and making something new. That is when the fun starts, that’s what we want to be known for.” – Thor Drake Founder/co-owner See See Motorcycles.
About Fox
For over 4 decades, Fox Racing has been the global leader in motocross and mountain biking gear and apparel. Fox outfits the world’s best competitive action sport athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world. For more information, and to view the full range of Fox products, visit https://www.foxracing.com/us/.
About See See
See See Motorcycles is a grassroots movement of keeping motorcycling alive and well in the Pacific Northwest. In an area where nine months out of the year it rains, See See wanted to create a community that could reach out to a network of people and riders that had never met or had a place to do so. Creating a Motorcycle centric retail and coffee cafe to provide such a space for that community, the company has and always will be inclusive to all riders of all types, at all levels, and at all times. For more information, check out https://www.seeseemotorcycles.com.
